Case study – e-Spirit AG
Digital experiences, sales successes and opportunities seized.
e-Spirit AG
How e-Spirit AG conveyed its new strategy to its sales force worldwide – at remarkably low cost in time and money.
e-Spirit AG, based in Dortmund, develops digital experience platforms that offer its customers exceptional online experiences – with content management for personalised, localised, interactive content that can be controlled and played in real time across various online channels.
For successful sales, e-Spirit AG adopted a new, compelling strategy. A company presentation was to bring the new strategy to the roughly 40 sales staff and drive the successful marketing of the company’s services.
No easy task: the content and structure of the presentation were extremely demanding in terms of time and concentration; important elements threatened to be forgotten – with the result that sales opportunities would not be fully exploited.
The partners were to become familiar with the demanding content as quickly and easily as possible. A challenge, because central training was hardly an option: it would have involved considerable time and money, since the sales staff operate worldwide.
There was a considerable potential for frustration among the sales team.
In short: a clear tutorial that is easily available to all sales staff via a link, without a login, and that can be used independently and individually.
A tutorial that simply shows how and with what background the presentation should be given – and that makes all the key intentions, content, sales opportunities and the desired impact tangible.
In even shorter: readyplace.
All sales staff could learn about the company’s new strategy flexibly, quickly or slowly depending on their level of knowledge, and repeatedly if they wished.
Because the tutorial was available online, sales staff could run it around the clock and from anywhere, including right before important customer meetings. They kept doing their main job without interruption – with the right background from the start.
Thanks to readyplace, the sales team was able to use the presentation successfully, promptly and worldwide, with a consistent presentation of the company and its services.
With the new strategy, e-Spirit AG was able to exploit its sales opportunities worldwide even more successfully – and that was reflected in the balance sheets too.